About.

Demitasse is a premier mobile coffee and cocktail catering service based in the Metro Detroit area. As the sister brand to the well-known local coffee shop The Congregation, Demitasse shares its ownership with Betsy Murdoch, the driving force behind both businesses. As part of a marketing team at the Ross School of Business, my team was tasked with helping Betsy expand Demitasse’s social media presence, develop promotional packages to engage target audiences, and redesign the brand’s visual identity.